Welcome to North America

Entering the U.S. and Canadian markets requires more than distribution—it requires infrastructure, relationships, and execution on the ground.

We help international active lifestyle and outdoor brands establish, distribute, and scale in the United States and Canada through proven retail, wholesale, and specialty channel relationships.

Trusted Home

Building a brand is difficult. Entering a new market from overseas is exponentially more complex.

Progression Brands Group serves as a trusted North American distribution partner for international brands, ensuring your product is represented with the same care, strategy, and positioning as it is in your home market.

We manage the complexity of importation, distribution, and retail relationships so brands can focus on growth, not logistics.

PBG Service

“We are building brands, not just putting points on the board. If you want to create strong equity in the North American market, we are the team for you. If you just want sales no matter the cost, no thanks, we can give you the number for those guys".

Ian Widmer - Chief Executive
North America

Aligned Partnerships

We understand the questions international brands ask when entering a new market:

  • Will my brand be protected or diluted?
  • Where will my product actually be sold?
  • Who is managing the customer relationship?
  • Is the distributor aligned with my long-term strategy?

These are the same questions we asked when building our experience across global brands and retail organizations.

Progression Brands Group was built to be a selective, brand-aligned distribution partner in North America, focused on protecting positioning while accelerating growth.

We only work with brands we believe in—and we treat every partnership as an extension of your original vision. If the product earns consumer trust, the brand earns long-term market success.

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Reach New Markets