Brand Portfolio

Welcome to our ski and outdoor brand portfolio – long-term relationships built around shared ambition, execution, and growth across global markets.

Dahu

Next generation of ski boots

Dahu

The Swiss Ski Boot

Our heritage blends European master craftsmanship with advanced digital technology and a deep appreciation for refined composition.

Together, these elements create an alchemy of precision and style that deliveres life’s ultimate luxuries—comfort and time.

Capranea

Leave your mark

Capranea

Developing refined ski and winter clothing is our passion, and it challenges us every day.

In harmony with sport and nature, we design and develop with intention, expressing our conviction through every detail. Ultimately, what we create reflects who we are.

Sustainability is central to our vision. We are committed to reshaping the industry – and will soon share our 3–5 year roadmap, outlining the goals guiding our development and responsibility.

Yniq

Driving innovation

Yniq

Compromise is not in our DNA.

We love life, and the mountains are our playground. Because of that, we demand quality and perfection at every turn – believing that functional excellence and best-in-class design are inseparable.

We invest at every stage of development, since no cost is too great when driving innovation. From innovation comes precision, and from precision comes the ultimate luxury.

WE ARE YNIQ

The James Brand

Everyday utility, refined

The James Brand

Modern & Minimal

The James Brand was created in Portland, Oregon in 2012 by a group of designers and adventurers who were looking for something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: products made with premium materials, a minimalist design aesthetic, and clear attention to the details.

We make knives and tools that are a better reflection of our values and lives. Modern, minimal everyday carry is what the James brand is all about.

We believe that less is more. We’re a design-led brand that is always focused on solving real problems for our customers. We are minimalists; always looking to strip away the fat and get to the truth.

Our use cases are real, not imagined; we know the only knife that you can use is the one that you have with you when you need it.

That’s our focus. All day, every day.

Trip Hero

Let go of luggage

Trip Hero

Let Go of Luggage

As a reformed lawyer living and working in Vail, Colorado, Brandon Ford was frustrated by how travelers have to schlep luggage and gear on vacation.

So he set out to revolutionize the travel experience with a simple goal: a world without baggage claim.

From that idea, Trip Hero was born. Today, nearly four years and 5,000 customers later, the luggage shipping experience has taken flight.

The Branded State

Retail Stores

The Branded State

Retail Stores

The Branded State is the retail operations arm of select brand partners including Capranea, Dahu, and Yniq. We provide strategic support across sales, distribution, merchandising, and retail execution.

Dahu Ski Boots

Working with PBG has been a game changer. As investors, we had revolutionary technology but couldn't find a team that shared the vision and had the grit to build the brand.

Today they run the company - driving the product, the brand, and a cult following that's critical for longevity. They were so convinced we should open Dahu retail that they funded the first store themselves to prove the point. We now have four, with more on the way.

Capranea

As a Swiss brand, our roots matter - and PBG, with Ian Widmer leading, understood that from day one. They've transformed Capranea: 90% of production is now in Europe, four branded retail stores, and a year-round collection that drives year-round revenue. We're not sure where we'd be without them.

Crazy

PBG helped us crack the U.S. market. They adopted our team as family - even gave us office space in their facility. What started as a small project grew into something far bigger and more profitable than we could have built alone. Today we own the U.S. market directly, run our own store in Boulder, and have a foundation ready for what's next.

Trip Hero Company

Our businesses move fast, and PBG is always there with partnership when we need it. The seat at the top can feel lonely - my relationship with Ian reminds me it doesn't have to be. Our monthly dinners are where I bounce ideas and get the direct feedback that helps me focus. That kind of partnership is rare.

From Ian Widmer

“I built PBG to back great brands that need help. Every member of our team leans in because we believe smaller companies deserve the chance to become true challenger brands.

Too often, I see brilliant ideas and products fail – not for lack of vision, but because the barriers to entry are too steep. That’s why our mission is to help these companies break through and challenge the status quo.

There’s no silver bullet. But for every brand we work with, we’ll build one”.